NEWS & VIEWS

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Our new EdelVoice blog shares stories that explore all things book world, advice and how-tos, and provide a behind-the-scenes peek into Edelweiss goings-on. Check it out here.

Building a Better Book World: A New Brand for Our Next Twenty Years

We worked throughout 2022 on reevaluating and reimagining the Edelweiss brand to better capture who we are and where we are going in the future. Edelweiss CEO John Rubin and President Annie Rubin discuss what they hope the redesign will bring to Edelweiss and its users.

Edelweiss Announces Community Cultivator Award Recipients

Ann Arbor, MI, January 24, 2023 – Above the Treeline, the company behind the book industry platform Edelweiss, is celebrating 20 years of the company’s existence with the announcement of the newly established Community Cultivator Award. The award was created to honor book industry partners who’ve made unique contributions to…

Twenty Years of Helping People “Work Better, Read More”

This year, we are celebrating Edelweiss’s twentieth anniversary! Founded in 2002, Edelweiss has transformed from one-man operation to a company of nearly forty employees supporting the book community.

Edelweiss Launches Employee Bookclub Aimed at Helping to Dismantle Systemic Inequities

Edelweiss Launches Employee Bookclub Aimed at Helping to Dismantle Systemic Inequities Ann Arbor, MI, March 2, 2022 – Above the Treeline Edelweiss+, the online platform that serves as the primary hub for publishers to market, promote and sell their titles, announced the creation of…

Edelweiss Welcomes Linda Duggins as VP Strategic Partnerships

Edelweiss Welcomes Linda Duggins as VP of Strategic Partnerships Edelweiss by Above the Treeline announced today that Linda A. Duggins will be joining their senior leadership team as Vice President of Strategic Partnerships. In this role, Duggins will develop and implement an innovative, comprehensive…

First Comprehensive Virtual Book Launches

First Comprehensive Virtual Book Launches Set to Transform Marketing & Sales Efforts for Publishing Ecosystem Ann Arbor, MI – Edelweiss by Above the Treeline today announced plans to host the first comprehensive virtual book launch, which will allow book publishers to access its new…

UK Bookshops Can Leverage Their New Bookshop.org Presence with Edelweiss360 Email Marketing – For Free!

UK BOOKSHOPS CAN LEVERAGE THEIR NEW BOOKSHOP.ORG PRESENCE WITH EDELWEISS360 EMAIL MARKETING – FOR FREE! As UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their…

Edelweiss360 Launches Collaborative Consumer Marketing Program for Independent Bookstores and Publishers – HarperCollins and Sourcebooks Among Early Participants

EDELWEISS360 LAUNCHES COLLABORATIVE CONSUMER MARKETING PROGRAM FOR INDEPENDENT BOOKSTORES AND PUBLISHERS – HARPERCOLLINS AND SOURCEBOOKS AMONG EARLY PARTICIPANTS As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book…

Store Operations During COVID-19

STORE OPERATIONS DURING COVID-19 Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity – albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed…