At Edelweiss, we fervently believe in the power of books to engage, enlighten, and transform our world. We also know that systemic racism has intentionally marginalized communities of color, which has prevented the book industry from reflecting the diversity of our world. We’re doing our part to be part of the solution by launching a nonprofit, Edelweiss Legacy.
Alona Fryman is the Director of Marketing Design at Bloomsbury and a veteran of the publishing industry with over twenty years of experience. Alona spoke with us about the world of book marketing, what surprised her when she got started in publishing, and how she makes the most of Edelweiss in her role promoting books.
Edelweiss is a proud partner of LibraryReads, the monthly nationwide library staff picks list for adult fiction and non-fiction. We chatted with LibraryReads Executive Director Rebecca Vnuk about the creation of the list, their efforts to showcase debut authors, and what makes her excited for the organization’s future.
We worked throughout 2022 on reevaluating and reimagining the Edelweiss brand to better capture who we are and where we are going in the future. Edelweiss CEO John Rubin and President Annie Rubin discuss what they hope the redesign will bring to Edelweiss and its users.
Diverse BookFinder is a key resource for all those who seek to create collections in which all children can see themselves — and each other — reflected in the picture books they read.
We Need Diverse Books is a non-profit and a grassroots organization of children’s book lovers that has worked since 2014 to create a world in which all children can see themselves in the pages of a book.
In October, our Retail Client Success Manager Deidre went on a whirlwind trip through the Midwest timed to the 2022 Heartland Fall Forum. She reflects on her time at the conference as well as two bookstore tours through St. Louis and Chicago.
This year, we are celebrating Edelweiss’s twentieth anniversary! Founded in 2002, Edelweiss has transformed from one-man operation to a company of nearly forty employees supporting the book community.
At AK Press, a worker-run collective and anarchist publishing project, all the work is shared and it gets done without bosses.
The employee-owners of Lawrence, Kansas’s Raven Book Store share some of their mission and goals in adopting a collective model of ownership at their store.