UK BOOKSHOPS CAN LEVERAGE THEIR NEW BOOKSHOP.ORG PRESENCE WITH EDELWEISS360 EMAIL MARKETING - FOR FREE! As UK bookshops face another shutdown (and around the holidays no less!), many shops are quickly fortifying their online presence, eCommerce, and email marketing capabilities. In addition to their own shop...
EDELWEISS360 LAUNCHES COLLABORATIVE CONSUMER MARKETING PROGRAM FOR INDEPENDENT BOOKSTORES AND PUBLISHERS - HARPERCOLLINS AND SOURCEBOOKS AMONG EARLY PARTICIPANTS As independent booksellers across the country shift energies to connecting with customers unable to come into their stores, Above the Treeline, the company behind the book industry's Edelweiss+...
STORE OPERATIONS DURING COVID-19 Last week, 290 booksellers responded to our survey about the current state of their business during the COVID-19 crisis. The vast majority of stores report that they are open in some capacity - albeit perhaps with closed doors, limited hours, and/or limited staffing. Depending on their location, some stores are allowed to be...
EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place" Era Beta Test Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers: Due to "shelter in place" guidelines, stores...