NEWS & VIEWS
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Our new EdelVoice blog shares stories that explore all things book world, advice and how-tos, and provide a behind-the-scenes peek into Edelweiss goings-on. Check it out here.
Edelweiss360 Collaborative Consumer Marketing
EDELWEISS360 COLLABORATIVE CONSUMER MARKETING The “Shelter-in-Place” Era Beta Test Get your titles in front of loyal indie bookstore consumers and support the indies by sponsoring placement in their store-branded email campaigns. Collaborate with the Indies to Connect the Right Books with the Right Readers: Due to “shelter…
Read MoreDaniel Fridd Joins Edelweiss+ UK
DANIEL FRIDD JOINS EDELWEISS+ UK Above the Treeline, the company that provides the Edelweiss+ platform, has announced that former Bertline support team member and bookshop owner Daniel (Dan) Fridd is joining the Edelweiss+ UK team. Dan will work with Ruth Bradstreet, Managing Director, Europe,…
Read MoreSpecial Offers From Publishers
These are challenging times, but we’re all in this together. Below are special offers that our publishers have put together to support readers, booksellers, and librarians. Please contact publishers directly with any questions. Please note that offers specific to bookstores and libraries are located halfway…
Read MoreEdelweiss360 Available to Independent Bookstores During Crisis
Edelweiss360 Available to Independent Bookstores During Crisis To our booksellers, As the world has turned upside down and many of you have reduced hours, closed your stores to foot traffic or closed temporarily altogether, we’ve been thinking about ways we can help. One way…
Read MoreUpdate on Constant Contact Breach
Update on Constant Contact Breach On March 4, 2020, our Constant Contact account was compromised temporarily, and a phishing email disguised as an invoice was sent to our users around 11:45am ET. This email preceded a legitimate communication sent to a smaller number of users,…
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Edelweiss360 Helps Indies Grow Revenue Through Targeted Customer Marketing
Last week, at the ABA’s Winter Institute, Above the Treeline announced its new service for independent bookstores, Edelweiss360. The product is focused on helping stores increase revenue primarily through targeted customer email marketing, direct online sales, and fostering digital customer communities. Much of the discussion…
Read MorePublishers Weekly: “WI15: Treeline Readies Targeted E-Marketing Product for Indies”
Publishers Weekly: “WI15: Treeline Readies Targeted E-Marketing Product for Indies” “Last week at Winter Institute, Above the Treeline presented Edelweiss360, which gives independents an easier way to send out customized emails in lieu of Mailchimp or Constant Contact. A second, related component offers bookstores their own…
Read MoreNew Stores & Publishers on Edelweiss+ (12/18/19)
New Stores & Publishers on Edelweiss+ (12/18/19) In the last couple of months, we’ve welcomed the following bookstores to Edelweiss+Analytics: High Five Books Tubby & Coo’s Mid-City Book Shop Fabled Bookshop & Café Sassafras on Sutton Talking Leaves Blackwells BooksAreAwesome Jerrol’s Read with Me Children’s…
Read MoreEdelweiss+Analytics Now Integrates Square for Retail POS Data
Edelweiss+Analytics Now Integrates Square for Retail POS Data Above the Treeline, the company behind the Edelweiss+Analytics platform for independent bookstores, is pleased to announce their integration with the Square for Retail point-of-sale (POS) system. For over 15 years, Edelweiss+Analytics (formerly Treeline Analytics) has helped over…
Read MoreEdelweiss360 Helps Indies Send Personalized Emails that Match Customers to Books
Edelweiss360 Helps Indies Send Personalized Emails that Match Customers to Books The holiday season is quickly approaching. It is a busy time for independent bookstores, with some of the highest sales of the year. As with most retailers, this is also a time with heavy…
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