Literati Bookstore on Edelweiss360
Created for booksellers exclusively, Edelweiss360 was designed to enable booksellers to incorporate email marketing into their already existing workflows and to reclaim their most valuable resource—their time. We spoke with Mike Gustafson, one of the co-owners of Literati Bookstore, about the benefits of the tool’s “powerful simplicity.”
Ayesha Manazir Siddiqi on The Centre
Ayesha Manazir Siddiqi shares more about the speculative thriller The Centre, summoning the courage and will to write a novel, and exploring love, loneliness, and the darker underside of language learning in her debut.
Erasing the Margins: Edelweiss Legacy on Building a Book World that Values Everyone’s Stories
At Edelweiss, we fervently believe in the power of books to engage, enlighten, and transform our world. We also know that systemic racism has intentionally marginalized communities of color, which has prevented the book industry from reflecting the diversity of our world. We’re doing our part to be part of the solution by launching a nonprofit, Edelweiss Legacy.
Tanaz Bhathena on Of Light and Shadow
Tanaz Bhathena shares more about her YA Fantasy Of Light and Shadow, her research process into the world of Indian banditry, and the inspiring curiosity of young adult readers.
Helen Macdonald and Sin Blaché on Prophet
Helen Macdonald and Sin Blaché share more about their upcoming novel Prophet, the lockdown conversations that informed the book, and taking on the concept of weaponized nostalgia while writing a love letter to genre fiction.
Alejandro Varela on The People Who Report More Stress
Alejandro Varela discusses The People Who Report More Stress, his new collection of interconnected short stories that examines the impact of stress and anxiety on those living on the margins and the ways that—in a society defined by hierarchies—success does not translate to health and happiness.
Letterpress Books on Edelweiss360
Edelweiss360 is a free email marketing tool that allows bookstores to promote titles and events to the right customers—and then track conversion to sales. We spoke with one of the bookstores currently using 360, Letterpress Books, about the process of getting started using the tool and the benefits they have seen since adopting it.
Celia Bell on The Disenchantment
Author Celia Bell spoke with us about her debut The Disenchantment, centering the complexities of life for historic women and queer people, and keeping bees as a form of creativity.
Mia Tsai on Bitter Medicine
Mia Tsai discusses her debut Bitter Medicine, escaping the real world through speculative fiction, and how her classical music studies came in handy while researching for the book.
LibraryReads: A List from the People Who Know Books Best
Edelweiss is a proud partner of LibraryReads, the monthly nationwide library staff picks list for adult fiction and non-fiction. We chatted with LibraryReads Executive Director Rebecca Vnuk about the creation of the list, their efforts to showcase debut authors, and what makes her excited for the organization’s future.